• BLEACH ALTERNATIVE: Tide Plus Bleach Alternative lifts tough stains without the harshness of chlorine bleach.
• HE COMPATIBLE: Specially formulated for high-efficiency washing machines, delivering a powerful clean with less water.
• LARGE CAPACITY: Each 46 fl oz bottle provides up to 29 loads of laundry, keeping clothes fresh and bright.
• WHITENING & BRIGHTENING: Helps keep whites white and colors vibrant, fighting stains while protecting fabric.
• LIQUID FORMULA: Easy-to-pour liquid detergent dissolves quickly in both hot and cold water for effective cleaning.

Tide Plus Bleach Alternative HE Liquid Laundry Detergent delivers a powerful clean without the harshness of traditional bleach. This 46 fl oz bottle provides enough detergent for up to 29 loads, making it a reliable choice for keeping your laundry fresh and bright. Specially formulated for High Efficiency (HE) washing machines, it works effectively in both standard and HE washers, using less water while still delivering outstanding results. The bleach alternative formula helps lift tough stains and brighten whites and colors without causing fabric damage or fading. Its liquid formula dissolves quickly in both hot and cold water, ensuring a thorough clean every time. Whether you're tackling everyday wear or heavily soiled items, this detergent is up to the task. Tide's trusted cleaning power has made it a household staple for generations, and this formula continues that tradition by combining stain-fighting strength with a gentle touch on fabrics. Ideal for the whole family's laundry needs.